![]() ![]() Newsletters and other marketing tools like social media can be easily and effectively combined. Easily linked to other online marketing channels Publishers, influencers, social media platforms, and Google are much more likely to increase ad costs than email service providers (ESPs) are. When you create a newsletter, you are independent of other service providers and software. These metrics, along with UTM tags to track engagement through Google Analytics, will help you accurately calculate your ROI and produce target-audience-relevant newsletter content. Your email statistics provide you with all the information you need to do this: open rates, click rates, unsubscribe rates, bounces, device used to open the newsletter and when, which links are clicked on, etc. Measuring the performance of an email newsletter is simple. Paid advertisements like banner advertising, Google AdWords, Facebook Ads, and influencer marketing are considerably more expensive than email marketing. So, anything that saves you money should be a top priority – and newsletters do.ĭon’t underestimate how much money email marketing saves you compared to using other marketing tools. Cheaper than other channelsīudget is important to marketers. If your newsletter is well designed and contains relevant content, this will enhance your chances of the reader clicking on the calls-to-action (CTAs) for more information. Provided that the email subject line is appealing and the sender is recognized (so make sure your readers know who you are!). Luckily, this is not true for newsletters.Įmails that reach someone’s inbox are usually seen, and the likelihood that they will be opened is around 20-25%. Written press releases sent by email will often be ignored by journalists and online editors. Banner advertising is rarely noticed in the era of ad blockers. Organic engagement on social media platforms like Facebook is declining dramatically. One of the main reasons for creating a newsletter is that it generates regular website traffic. Easily linked to other marketing channelsĬreating a newsletter is not just a way to keep your customers informed about your new products or features, they have many other advantages.
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